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Why Wireframes Are A Great Investment

Designers can be really complicated. Sometimes it seems that their techniques are a little over the top. You might think you just hire a designer and put your money down, and wait until your new shiny website is done. However, it requires a lot more than that, the best websites are those that are made with collaboration of the person. If there is less effort put on your part, don’t be surprised if the website looks nothing like you wanted it to be. That’s why its necessary for any good designer to first make a wireframe, or a blueprint of the website before beginning to design.

So, what’s a wireframe?

Many question why we need a wireframe? Why can’t we just design the website immediately? The Oxford Dictionary describes it as “an image or set of images which displays the functional elements of a website or page, typically used for planning a site’s structure and functionality.” Simply put, a blueprint helps create a relationship between you and your designer and helps with content, pages, elements and functionality the way you want it.



If someone is planning on building a new house, and they hire an architect, they obviously want the architect to show you the plans.

Below are examples of what a Wireframe looks like:

SMC Marketing

However, an SEO blueprint is much better than a regular blueprint. Here are a few times to incorporate SEO into a wireframe.

Company in Jersey City SEO:

  • Recognize the ‘quantity of’ and ‘primary function’ for each page
    • This could be services, data, sales and so on. This is essential, as it will dictate the results of the following step…
  • Carry out keyword analysis
    • Look for the Jersey City digital marketing,
    • The target is to inquire into and discern high search volume keywords that have true applicability to the subject matter on each page. Keep in mind that the purpose of this information is to execute these keywords into the meta tags, path names and internal wireframe. This will help with website content management
    • Create a navigation system that contains the relevant keywords, only keeping important information on top and 2nd level.

SMC Digital Marketing

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Why You Need A Responsive Website for SEO?

Using various sophisticated techniques, a responsive website is able to adapt to various screen sizes, giving the viewer a user-friendly interface. If your website is not responsive, there is a BIG problem with your SEO. How can your website have a responsive design?

Value of Responsiveness to Googlebots

A lot of websites today utilize the desktop version and the mobile version. Sure, that strategy may produce a very nice looking website that also has a mobile version to it. However, these types of websites tend to have a lot of content repetition. Googlebots look for a simple hierarchy and if it find that your website is using two different page, it will demote it in terms of ranking. With a responsive web design, there is one link that is used for desktops, tablets, and mobile phones. A good practice is to implement tested SEO strategies.

Mobile Behavior 

Google wants to know whether or not the user is actually exploring your website. Even though, having a mobile website is important, mobile behavior is an important aspect. Google measure the bounce rate of your mobile and non-mobile websites, and ranks your website accordingly to your score.

The point of a search engine is to deliver relevant content and improve their SERP. If your site has a high bounce rate, then the user will most likely be confused and 60% of the time go to a competitors website. Google will interpret this as non relevant content, and your rankings will go down.

Mobilegeddon Update

Google recently announced a new mobile update officially stating mobile-friendliness as a major category for ranking terms.

Impact of Mobilegeddon

As for previous updates, Panda and Penguin, which affected about 12% and 4% of queries respectively, the mobilegeddon update will affect 40% of its mobile search queries. On Jersey City SEO website services, mobile optimization services are offered.

Jersey City SEO Imagery


Importance of Mobile


With a generation where almost all individuals possess a smartphone or a tablet. It makes sense that about nearly 50% of google searches come from mobile devices.


Tracking Data

Using Google Analytic, you can now track phone calls with a mobile responsive website.  This is huge for storing a database and building a phone list for marketing purposes